search engine optimization (seo)

We can help optimize your position in Google search results for your local area. We do the following:

• Review your business goals with you so we can understand what you need.

• Help you identify your marketing “distinguishers” – those specific attributes of your offerings that are unique, special and desirable to potential new customers.

• Brainstorm with you to find the words and phrases describing those distinguishers.

• Update your website content to highlight those distinguishing words and phrases.

• Tweak your Google Business Profile to feature those words and phrases.

• Help you maximize your use of Google Reviews to move your website up higher in search results.

• Compare your website search results to your competitors and steal/adapt their best ideas to your website.

• Show you how to use analytics to see what people click on most.

• Most traditional SEO techniques work equally well with those new AI summaries that Google is pushing.

Check out our Squarespace Website / SEO package offering! We can do SEO on a consulting or hourly basis or integrated with website development.