fonts and typography

Tad is a former professional typesetter from the ancient ages of the 1970s, 1980s and 1990s, before personal computers and modern layout applications even existed.

• She operated Linotype computer equipment for top graphic designers in the 1980s in Providence, RI, where clients included Brown University, Columbia University, and the RISD Art Museum.

• She worked at Adobe in the early 90s as a technical support specialist in the Fonts department, where she fielded advanced technical questions from customers, and helped font salespeople identify mystery fonts faxed in by customers.

• Tad then worked for QuarkXPress technical support in the mid 1990s, where she was the “Font Goddess” and provided advanced typography and font education and support to the entire tech support department.

• She then brought her typography expertise to Sweet Design in 2001, where she and Mary Sweet applied their old-school typography eyes to every project.

• We have an enormous library of designer fonts which can be applied to both print and website projects.

You don’t have to settle for the standard array of Google fonts for your project. Make your business stand out with elegant, eyecatching or specialized typography to enhance your branding!